WEBSITE DEVELOPMENT
Beautiful engaging websites to set you apart from your competition
Why is your website so important?
Your website works 24/7, 365 days per year, and never has a bad day! Once your website is built it never forgets a piece of information, it’s never too pushy, and it allows prospects to research in their own time and at their own pace. Regardless of how or where you first find out about a company, you will always visit their website to learn more about the business, and to explore how they may be able to help you. Your potential customers are no different and your website needs to convince them you are the correct choice.
At Invanity we specialise in building websites that fulfil your visitor’s requirements through intelligent designs that seamlessly answer users’ questions and give them all the details required to convert into customers. We put your prospects at the heart of all our designs and truly allow you to unlock your full potential in the online space.
CONVERSATION
We will have a conversation to learn more about your requirements and your business
CONTENT
In partnership with you we will create high quality, relevant content for every page of your site
DEVELOPING
We then work our magic to apply creative design and make you stand out
LAUNCH
We check everything works and introducing your site to the world
Conversation
The first stage of any website build at Invanity is a ‘discovery session’. In this phase we ideally meet face to face, but can meet over the phone or via video call, and look to learn more about what the purpose of your website is, what your requirements from the site are, and most importantly begin to form a relationship with you. The key thing to establish is how you’d like your site to work for your business as designs, builds and functionality all depend upon this.
Content
Working with you in order to determine what content you need within your website, we define your company messaging, analyse what products and services you want to showcase, discuss how the site’s menu is laid out for the perfect user experience, and dig deeper into the functionality and content which visitors will expect to see.
Developing
Once the Information Architecture is determined (how the site will lay out) and the content that sits within this layout has been confirmed, we get to work creating the content, building your website and turning your vision into a reality. Throughout this phase of the process we are designing and building your website with a firm focus on user experience (UX) whilst maintaining clarity on the original purpose of the site. Developing advanced functionality whilst making the website easy to navigate with informative and digestible information is a priority.
Launching
Once your new website has been created it is time to launch, but not before testing. In this phase we employ reviewers and task them with being able to find something within your site, say a product or service, in less than 15 seconds. This is because the average visitor will leave a site unless they can navigate it and find their topic of interest within that very short time frame. This is just one of the many different technical and user experience tests which we run to ensure everything is working smoothly. Once we are happy with the test results we launch the site at a time to suit you.
Once the site is live three things happen. Firstly we install Google analytics with advanced tracking, allowing you to analyse all of these performance metrics in the future. Secondly we ensure the website is technically set up for Google by conducting an SEO audit. Finally, we support you in a launch campaign for your new site to help showcase it to the world.
