SOCIAL MEDIA MARKETING
Reach your audience through this key digital channel
Why do you need social media marketing?
Social media helps you stay connected with your existing customers, increases your awareness amongst your target audience, and ultimately, in today’s world, is quickly becoming one of your most influential sales channels. Every day 45 million users habitually log into social media in the United Kingdom, where they are exposed to a wide variety of individuals, opinions, companies and products/services.
Through this key digital channel, which will only ever become more influential in the next 5 years, Invanity can help you stand out, engage your audience, and effectively connect with your target market so that you can begin generating more sales though your social media and other digital platforms.
Purpose
Identifying what you hope to achieve by being on social media is key. Are you trying to increase brand awareness, share important news and updates, educate your audience, sell more products online, showcase your work, or all of the above? Invanity will help guide you through this process and having worked on hundreds of successful campaigns, we have the skillset, tools, experience, and knowledge to help you make the right decision.
Demographics
Once we understand the purpose of your social media, it’s time to identify audiences and platforms. This is essential to the success of your campaign as all messaging, offerings, interactions, and content need to be relevant to your target market. It is during this phase that we determine who we are targeting, where we are targeting them, and what we are wanting them to do in order to fulfil our purpose.
Delivery
The final stage is to create content, share articles and engage your audience. Over the course of the campaign we monitor activity daily to see what posts are performing well and which ones do not resonate with your audience. We also ensure that we post on the right days and at the right times for your business, which can massively impact results. It is our attention to detail, creativity, experience, and data driven approach that allows us to achieve the results you are looking for.
