Let’s make your website found with a simple search
Why do you need SEO?
It’s no secret that a strong presence on Google will elevate your business to new levels, with consumers and prospects using your website to learn more about you, your business, and it’s products/services. 78% of people research online and have already decided what they are going to buy and how much they are willing to pay before even contacting you and it has been said that if you are not on the first page of Google, you may as well not be on Google at all.
Here at Invanity, we can ensure that when someone is Googling anything related to your business or the products/services it offers, that you show up on the first page of Google. Consequently, by targeting the right keywords and phrases, we can increase the number of visitors your website gets and support you in turning these visitors into customers.
The first three organic results of a Google search will get 75% of all website traffic for that keyword or phrase.
of marketing professionals believe that SEO is the key to online success and is their primary focus.
of people say they use Google to discover or find new items and products.
How we get your website ranking higher in Google and delivering more organic traffic
Understanding where you are now and what the end goal is
Forming an effective plan to get more website traffic
Improving rankings and generating more organic traffic
When beginning an SEO campaign it’s essential to understand where you are now and where you want to be in the next 12 to 18 months. We analyse how much organic website traffic you currently get and which keywords they come from, in addition to running a full technical SEO audit on your website to ensure that Googles crawlers are able to effectively read and digest your site.
In this stage we use our advanced SEO software to analyse all the potential keywords that relate to your business, products and services. We are then looking to identify 10 to 20 keywords and phrases that have a high search volume (lots of people type it into Google) a strong click through rate, and that have a minimal amount of competition.
After creating your keyword basket, and identifying specific terms, words and phrases that are of high priority, we construct the best way to get these to rank highly within Google. Backlink strategy, on-page optimisation, localised landing pages and lower bounce rates are just a few of the hundreds of ranking factors we consider as part of your custom strategy.
Once the strategy is defined, we get into action, deploying all the tactics identified whilst continually analysing the success and failures of the campaign. Our data driven approach, daily monitoring, experience of working on hundreds of SEO campaigns and attention to detail allows us to deliver on the promises we make.