Why you should be generating leads with PPC
It doesn’t take a genius to understand that In order to achieve business growth you need to be generating new customers. Of course existing customers can help fuel growth, but to achieve long term and sustained success a constant stream of new customers is required.
Is PPC right for me?
The first thing you might be asking yourself is: is PPC right for me? Well, if you’re a business looking to generate new customers online and drive sales through your website, then yes – PPC is right for you.
This is not however a blanket ‘yes’ because the suitability of Google Ads will be circumstantial. For example, if you are a business that relies on large quantities and small margins, whereby you make £3 profit per sale, Google Ads may be charging you up to £5 per click in the most competitive markets. This quite obviously will not work.
The most important thing when deciding if PPC is going to work for you is to run the numbers and determine if you are going to generate a return on investment. Calculate your total budget, then calculate how many sales are needed in order to generate an effective ROI. Once you have done this work backwards. If you need to generate 10 sales to deliver an ROI but your budget will only allow you 100 clicks at a 1% conversion rate this will never work! Run these types of scenarios out in your head and it will help you determine if PPC is right for you.
Why PPC?
PPC stands for pay-per-click, and is an advertising method in which you only pay when you see results! For example, your initial aim with PPC a is to generate clicks through to your website and you’ll only pay for your ad placements when these clicks are confirmed.
Additionally, PPC will guarantee your website appears on page 1 of search engine results, and at the top of the page. This enhances your visibility and contributes towards greater brand awareness. PPC can also be a great support as you build up your SEO.
Finally, in a world where personalisation and targeted messages are critical to marketing success, PPC ad placements allow you to control the message you share to your audience at each stage of the conversion funnel. This enables your business to tailor its messaging appropriately for its various buyer personas – leading to higher conversion rates.
Why should I advertise on Google rather than other search engines?
Google is King
People engage with Google Ads
100% ROI
Summary
PPC advertising is a must have component of your digital marketing strategy if lead generation is a key goal. With PPC you can target specific audiences, manage budgets, and enjoy healthy returns on investment. Adopting Google Ads as your main channel for PPC will open your business up to huge numbers of potential leads by leveraging a search engine with 92% market share.
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